Mystical Tea Company Packaging
BRAND IDENTITY & PACKAGING
The strategy for this project is to create a brand identity, including packaging for a tea company called Mystical Tea Company. The objective is to create a brand for a traditionally holistic tea company with a design that unifies traditional herbal imagery with a modern and minimal design. This will solve the problem that some tea consumers have when they have to choose between an authentically traditional medicinal tea or a beautifully designed brand experience. By combining the traditional experience of medicinal tea that provides internal wellness with a beautifully designed visual experience, the customer will be far more satisfied than they would have been having to choose one or the other.
DESIGNED IN 2021
Brand Identity
〰️
Packaging
〰️
Brand Identity 〰️ Packaging 〰️
Mystical Tea Company
The target audience for this project are individuals who have an interest is holistic healing and herbal medicine. These individuals are also those who appreciate visual design that encourages a sense of calm and relaxation.
Most traditional medicinal tea brands have very visually cluttered package designs. They often feature too much colour and imagery. Trying to fit too many elements within a design can overwhelm the viewer. This is especially problematic when the product is suppose to provide the customer with calming affects.
The Mystical Tea Company packaging has a simple and calming design that won't overwhelm the customer. This encourages a larger customer base for the brand. Beyond the visual design, the packaging is 100% biodegradable or recyclable. From the box, the paper tea sachet, the tea bag and its label, the entire product will be sustainably packaged. This also encourage more customers to buy this product of the alternative because its small environmental impact. This is an important element of the design because those who are more interested in herbal medicine and holistic wellness are often individuals who have a true love for the earth.
Inspiration
The concept of the Mystical Tea Company is to combine traditional herbal medicine with modern and minimal design. These images are great examples of how this can be accomplished. The packaging will be minimal, therefore it will have a large amount of empty space around each element in order to avoid overwhelming visuals. The packaging will also feature some kind of botantical yet graphic illustrations in order to showcase the herbs and plants featured within the tea. These illustrations represent the traditional medicinal roots that are a staple aspect of the Mystical Tea Company brand.
Sketches
After the first round of sketches, the design was starting to take some shape but with very little detail. In order to create a more in depth plan, more sketches were drawn in order to fully flush out the concept and explore the more technical aspects of the design, like sizing, colours, typefaces, and materials.
Colour Palette
All the colours used are pale and faded looking in appearance. Each tea flavour has a designated colour that corresponds with its ingredients.
Typography
In order to give the package design a minimal elegance, the typeface Kepler Std was selected for all headings and some subheadings. This provides the design with an elevated and expensive look that appeals to the intended audience. The typeface FranklinGothic URW was selected for the remaining subheadings and body copy. This font works very well with Kepley Std and is highly readable at small sizes.
Logo
The imagery within the logo is a waning moon. The waning moon symbolizes a time of rest and restoration, which aligns well with the Mystical Tea Company brand and their values. Their medicinal teas are crafted to allow consumers to take some time to relax and encourage restoration for the mind and body.
Photography
The photography used for the Mystical Tea Company capture each type of tea’s ingredients in their natural element. These images are overlayed with the type of tea’s specific colour. These photos are usually placed on the sides of the box.
The Box
The box is designed to have a minimal elegance. It features as little content as possible, with only what is necessary appearing on the box. The logo is present on the front and top of the box for easy viewing. The front features the tea’s flavour and type, as well as other necessary details. The back features a description about tea, the ingredients and directions of how to make properly.
The entire box has one consistent background colour that corresponds with the tea’s flavour. The two sides of the box feature images of the two main ingredients in the tea. These images are edited to appear in different shades of the background colour to uphold consistency.
Materials:
The cube box containing all the tea bags is made from a single-sided seed paper from Botanical Paperworks. This seed paper box is an ideal eco-friendly packaging solution. Once the consumer has finished their tea, the box can simply be planted in the garden or a houseplant pot and watered. The seeds embeded within the paper box will eventually sprout and grow. This box can also be composted in a home compost bin.
DIMENSIONS: 3 x 3 INCHES
The Tea Bag Sachet
Like the box, the design for the tea bag sachet has a minimal elegance. The same content present on the front of the box is present on the front of the sachet. The top half of the back of the sachet features one of the images from the side of the box, showcasing one of the tea’s main ingredients. The back also features the ingredients list and directions of how to make the tea properly. Like the box, the entire sachet also has one consistent background colour that corresponds with the tea’s flavour.
Materials:
The tea bag sachet is made from a sustainable material called NatureFlex. This material is a backyard compostable renewable material, meaning it can be composted by consumers in their own garden or home compost bin. The material for the tea bag itself is made from an industry-standard renewable Polylactic Acid (PLA). This is a 100% plant-based material derived from corn. This means the tea bags can be discarded with food waste or put into a home compost bin.
DIMENSIONS: 2.5 x 2.5 INCHES
The Tea Bag Label
Like the other elements of the package design, the tea bag label has one consistent background colour that corresponds with the tea’s flavour. The front of the label features the Mystical Tea Company logo, while the back features one of the images from the side of the box, showcasing one of the tea’s main ingredients.
Materials:
Like the tea bag sachet, the tea bag label is made from the sustainable material called NatureFlex. As was mentioned before, this material is a backyard compostable renewable material, meaning it can be composted by consumers in their own garden or home compost bin.
DIMENSIONS: 0.75 x 0.75 INCHES
Final Thoughts
Overall, the final project is very successful. The final results of the Mystical Tea Company brand are exactly as they were planned to be. The designs are simple and elegant without sacrificing the value of providing customers with traditional medicinal teas. Furthermore, the packaging is made from 100% sustainable materials that allow customers to feel good about buying from this brand.